Digital Twin (DT), Metaverse, VR/AR/XR, Gamification, phygital, Cultural Heritage.

• Develop interactive and immersive experiences for CH sites using DT and Metaverse.
• Enable real-time monitoring and preservation of heritage assets through DT
• Investigate methodologies for creating immersive XR replicas of cultural artifacts and heritage sites using high-fidelity 3D modeling and virtual environments.
• Explore the potential of new metaverse platforms for the promotion and valorization of cultural heritage.
• Evaluate user engagement and interactivity within XR environments, applying gamification to enhance cultural heritage exploration across various platforms.
• Examine the scalability and performance of XR environments when hosting large-scale virtual exhibitions, interactive tours, and multi-user experiences.

Information and Communication Technology (ICT) plays a crucial role in preserving and promoting cultural heritage (CH). Cultural organizations are increasingly adopting advanced technologies such as digital twin (DT), metaverse platforms, extended reality (XR), which encompasses virtual (VR) and augmented reality (AR) and gamification (GAM) techniques.

These technologies create immersive, interactive ecosystems that enhance the monitoring, presentation and exploration of heritage assets.

XR’s ability to blend digital and physical elements (phygital) transforms how CH is experienced, offering users deeper engagement through personalized storytelling and real-time interactivity. Gamification further amplifies user involvement, fostering innovative and dynamic promotion of cultural heritage across multiple touchpoints.